The Nottingham Lions’ media output was described as ‘a shining example to all other clubs in the county’ as they were featured in a series of Social Media and Marketing Seminars organised by Sport Nottinghamshire last month.

Delegates from over 70 clubs and organisations, based across the county were represented at the events, which took place at Nottingham Trent University campuses at Brackenhurst and Clifton. The attendees were all keen to learn and develop promotional and social media skills to benefit their own particular sporting organisation.

Along with two other guest speakers from Sport Nottinghamshire and Nottinghamshire County Council; Lions’ Media Officer Simon Ball-McQueen was invited to give two 30 minute talks on how good organisation, effective press releases and the use of social media have benefited the Lions over the past 12 months and how it can also benefit the representatives’ clubs.


Chartered Marketer for Sport Nottinghamshire; Ian Wakefield said after the events;

I’m really pleased with the way these events went and that people are starting to see the value of a co-ordinated and planned approach to digital media and marketing. In the long run this can only benefit our clubs, their members, and potential members,  who will be able to find activities easier and stay engaged and up to date at the touch of a ‘Smart phone’.

He continued, saying; “If only more clubs were as pro-active as Nottingham Lions in celebrating good news stories, the sporting legacy would be much easier to achieve.”

Lions’ Media Officer; Simon Ball-McQueen added:

“I was thrilled to be asked to come along and share the experiences and knowledge that I’ve accumilated whilst working with the Lions. Social media has benefited us in so many ways since we fully embraced it and I wanted to show everyone that utilising these tools in the correct manner can really make a difference.”

“It’s nice to receive recognition for all the hard work the off-ice team has put into the Lions’ PR machine over the past 12 months and I hope we’ve inspired some people to get online and work hard at promoting their clubs.”

Sport Nottinghamshire are an organisation which provide and promote sporting opportunities for everyone in the county. They are committed to making sport and active recreation accessible to all sections of the community and promoting the safety and welfare of children engaged in sporting activities. More information can be found by visiting their website.

Tuesday, 01 January 2013.